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June 29, 2005
BOLLYWOOD VS. TOBACCO: ROUND 2
Bollywood's ban on smoking in movies kicks it up a notch and takes it to the next level, BAM! Brace yourselves for AMARJEET, the anti-big-tobacco thriller starring Bollywood also-ran and Miss Universe winner, Lara Dutta. It's being directed by commercial and music video director Shoojit Sircar and his big headache is that since smoking is banned effective October 2 he can't show it in his anti-smoking, ERIN BROKOVICH-styled thriller. He's asking for a special consideration so he can show poor role models huffing on cancer sticks in his flick.
As Dutta says, "This film is not about sermons. This is a commercial film with a social message. It is a story of a woman from a small town in Punjab who takes on the mighty tobacco industry. She does not have the experience to deal with such a big step, and her movement snowballs into a huge movement." Which is very special since the anti-smoking movement in Bollywood is not a grassroots movement but the brainchild of the Union Health Ministry that has been widely criticized.
AMARJEET is slated for January 2006.
June 29, 2005 at 08:20 AM in News | Permalink
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