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December 07, 2005

PROMISE POSTPONED IN NORTH AMERICA

The Weinstein Company has postponed its release of Chen Kaige's THE PROMISEWell, we saw that coming. The Weinstein Company has postponed its release of Chen Kaige's THE PROMISE, moving it from the announced December 16 slot, to a date sometime in 2006.

Originally, THE PROMISE was going to be released in China, Hong Kong and the US on or around Dec. 16, which seemed to be a smart distribution strategy in an ever-shrinking world where today's hot potato was tomorrow's stale biscuit.

Instead, the Weinsteins are choosing to focus on their holiday releases HOODWINKED (computer animated flick about fairy tales, Dec. 23) and WOLF CREEK (fact-based horror movie, Dec. 25).

December 7, 2005 at 02:27 AM in News | Permalink

Comments

That is just too bad. But IMHO, as long as they don't delay it for 2 years like in the case of "Hero", if they release it sometime in early spring, it may not be that bad. The release in Korea is in Jan. and in Japan Feb., and I am 200% sure there will be a huge buzz in both countries. (I know at least in Japan, not only because of Hiroyuki Sanada, but also because of Jang Dong-kun - "Korean hunks boom" is SO BIG over there, so it will be a double effect.) So to ride on those waves and to avoid crashing into other holiday releases may not be a bad idea after all.

Posted by: Michi | Dec 7, 2005 9:43:15 AM

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