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May 12, 2006

THE NAME GAME

movies formerly known asDear readers,

The movie formerly known as FEARLESS now wishes to be called JET LI'S FEARLESS. (Is that apostrophe a possessive or a contraction? Please, please let it be possessive. Otherwise the movie is formally called JET LI IS FEARLESS).

The movie formerly known as CITY OF GOLDEN ARMOR will only answer to CURSE OF THE GOLDEN FLOWER. Focus Features has requested the change hoping to increase the international marketability of the movie because, you know, Woody Allen's CURSE OF THE JADE SCORPION did so well.

In the future if you see either of these two movies please do not embarrass them by calling them by their older, less marketable names.

May 12, 2006 at 09:39 AM in News | Permalink

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Comments

Dumb, dumb, dumb. Do they think people wouldn't make the connection between Jet Li's name and likeness being on the poster, and him actually appearing in the movie? I doubt they were worried about people mixing it up with Peter Weir's FEARLESS. And poor Ronny Yu - he's the guy whose last movie broke 100 million in the US, not Jet. Of course, now I'm applying auteur theory to FREDDY VS JASON, so maybe I should quit while I'm ahead. And as for CITY OF GOLDEN ARMOR vs CURSE OF THE GOLDEN FLOWER - one of those titles is clearly inferior, and it's the new one. I could understand trying to distance yourself from MASTER OF THE CRIMSON ARMOR, if they'd gone with that title for THE PROMISE. But they didn't - honestly, this reeks of superstition, kind of like changing MEALS ON WHEELS to WHEELS ON MEALS... they don't even want it to sound like what they ALMOST called THE PROMISE. It would be cool if Chinese filmmakers began to perceive the Weinsteins as being tainted with PROMISE cooties and avoided them like the plague.

Posted by: Rhythm-X | May 12, 2006 3:29:45 PM

Curse of the Golden Flower? UGH! Sounds like some cheap B grade horror flick.
Why didn't they just stick to the original Autumn Remembrance which has poetic resonance.

Posted by: oj | May 13, 2006 10:43:47 AM

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