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May 08, 2006

THE PROMISE BOMBS

You'll hear these numbers spun seven ways to Sunday, but the simple truth is that THE PROMISE opened this weekend and bombed. With 213 screens it grossed $271,000 (a lousy $1,272/screen). Now a lot of Asian films coming to America don't ever cross the $100,000 mark but those films don't open on over 200 screens.

Of course, THE PROMISE is in good company since M:i:3 opened with disappointingly low numbers as well.

May 8, 2006 at 04:40 AM in News | Permalink

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Comments

For a limited-release movie

Open in 100-600 theaters = dumping....

However, I think that THE PROMISE is already a success when Warners acquired it. (I thought no US studio would acquire this movie)

It may still make some money on ancillary sales, though.

Posted by: no name | May 8, 2006 5:16:32 AM

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